The online course was delivered as part of WHSmith's “Knowledge Connect – The Importance of Inclusive Communication” programme to support employees when communicating with customers with hearing impairments in airport outlets.
WEA tutor Joanne Liddle, who delivered the course said, "It was a pleasure to deliver a BSL session to the WHSmith customer service team as part of their ‘Lunch and Learn’ initiative. I tailored a programme to suit their specific work requirements such as greeting customers and supporting them to locate products. We covered a lot and it was very enjoyable."
Sarah Buckley, Learning & Talent Partner for WHSmith International Division, said "I want to say a massive thank you. I cannot tell you how much positive feedback is already coming in. Thank you Cheryl (Anson, WEA Commercial Sales Manager) for organising it and Joanne you were fantastic and we have learnt so much from you".
Discussions are now taking place for the WEA to deliver online ESOL classes across WHSmith’s European sites to support employees' English language and customer service skills.
